Why It’s Important To Transform From Manager To «Conductor» During COVID-19

Join Alejandro Ruelas-Gossi Assistant Professor of Professional Practice in Strategy & Innovation at Miami Business School, as he lays the groundwork for the aftermath of COVID-19 and the changes we should expect to see in business. Professor Ruelas-Gossi walks us through the three phases we will face through coronavirus: Abnormal, Transient Normal, and New Normal, and explains why we must prioritize resiliency over efficiency to produce better margins and cash flow. Finally, he urges why brands and organizations need to stop thinking in products and start thinking in stories.